Understanding Color: A Designer's Guide
36 x 48" Poster Series
MFA Design Thesis from the University of Washington
Posters One and Two exhibited in Henry Art Gallery, June 2010

Thesis Chair: Annabelle Gould, Assistant Professor, VCD
Committee: Christopher Ozubko, Director of the School of Art/Professor

Color is interwoven into daily life. It reveals the mood of the weather as the sky changes from blue to gray. It divulges one’s personality through the clothes that one wears. It tells one to stop, to go or just slow down.

Color has endless meanings and possible combinations. Designers use color as one of the many tools to reach an intended audience. This thesis includes a series of posters that serve as reference for designers on topics from the basics of color theory to the complex notions of harmony, cultural and psychological associations and technical management.

The majority of the theory behind color in composition has been developed for use in the world of fine art. In my thesis, I wanted to make color theory more approachable for designers since we create color on screen and not through pigments. As designers, we often rely on our intuition when choosing color palettes. I hope to educate designers on the theory behind why those color palettes work well. This thesis will hopefully inspire designers to develop new color palettes to use in addition to the trusted default palettes they have previously applied to their work.

SCROLL RIGHT TO VIEW ALL IMAGES OF WORK
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Understanding Color:
A Designer's Guide Poster Series
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Poster One Detail
Guideline #2 for harmonious color
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Henry Exhibition: Poster One Detail
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Poster One Detail
Biographical information on Albers
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Poster One Detail
Color basics on the color wheel
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Poster Two Detail
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Henry Exhibition: Poster Two Detail
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Poster Two Detail
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Poster Three Detail
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Poster Three Detail
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Poster Three Detail
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Henry Art Gallery Exhibition
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Henry Art Gallery Exhibition