Turning Point and Accent Valuation
Company Logo Redesigns
Seattle, Washington

About the Client
Turning Point is a premier financial and strategic consultancy serving clients throughout Seattle, Bellevue and the Northwest. They focus on three areas of practice—Outsourced Financial Teams, Event-Driven Services and Operational Improvements. Accent Valuation is the new sister company to Turning Point.

Design Work
Logo Redesign with Usage Guide
Turning Point first approached me to redesign the Accent Valuation logo they had purchased from a logo site. Accent Valuation is a new sister company to Turning Point and the original logo did not represent that connection. Through the design process it was decided that the original Turning Point logo should be updated as well.

The new logos work together as well having strong individual character. The Turning Point logo was a refresh from the previous logo, continuing with the navigational arrow that the company associates with itself. The type is displayed as a structured block; underlined for strength and assertiveness. The new Accent Valuation logo portrays upward growth while depicting the many layers that there are in a business all while utilizing the same basic shape from the Turning Point logo.

A Logo and Brand Usage Guide was provided to the client, displaying all the various logo options including with and without the tagline. As well as defining all of the PMS, CMYK and RGB colors associated with each part of the logo.

SCROLL RIGHT TO VIEW ALL IMAGES OF WORK
http://laurenedeger.com/files/gimgs/22_turningpointredesignlogo.jpg
New Logo and Old Logo
http://laurenedeger.com/files/gimgs/22_accentvaluationredesignlogo.jpg
New Logo and Old Logo
http://laurenedeger.com/files/gimgs/22_turningpointbrandguidelinespage1.jpg
Logo and Brand Usage Guide
Turning Point page 1
http://laurenedeger.com/files/gimgs/22_turningpointbrandguidelinespage2.jpg
Logo and Brand Usage Guide
Turning Point page 2
http://laurenedeger.com/files/gimgs/22_accentvaluationbrandguidelinespage1.jpg
Logo and Brand Usage Guide
Accent Valuation page 1
http://laurenedeger.com/files/gimgs/22_accentvaluationbrandguidelinespage2.jpg
Logo and Brand Usage Guide
Accent Valuation page 2